Publications - Marketing

Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.

Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.

 

 

01.10.2025 - Article in a peer reviewed journal

Sustainable entrepreneurship within fashion: La Gentle Factory story

Veronique Boulocher-Passet, Peter Daly, Sabine Ruaud

International Journal of Entrepreneurship and Innovation, Volume 26, October 2025, Pages 376 - 390

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17.09.2025 - EDHEC publication

(Newsletter #19) Managers: what are you waiting for to ‘leave the cave’?

Mouna El Mansouri, Michelle Sisto, Julia Milner, Sylvie Deffayet Davrout, Camille Pradies, Peter Daly, Yanina Rashkova, Geneviève Houriet Segard, Manuelle Malot, Tristan-Pierre Maury

EDHEC VOX, September 2025

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12.09.2025 - EDHEC publication

Millennial pink, Gen-Z Yellow, Brat Green… Décris-moi tes couleurs préférées, je devinerai ta génération

Sabine Ruaud, Bideaux Rose K.

EDHEC VOX, September 2025

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22.08.2025 - Article in a peer reviewed journal

Traditional methods, consumers’ stereotyping of farmers and the compensatory effects of ethical food cues

Paolo Antonetti, Carmen Valor, Danae Manika, Liyuan Wei

European Journal of Marketing, Volume 59, August 2025, Pages 1891 - 1912

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11.08.2025 - Book publication

Fundamentals of Marketing Third Edition

Paul Baines, Sara Rosengren, Paolo Antonetti, Sophie Whitehouse

Oxford University Press, United Kingdom, August 2025

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