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Etienne Denis

Assistant Professor

MSc in Marketing Analytics Director, Management in Innovative Health Chair Research Associate

Main contributions

Nonprofit and Voluntary Sector Quarterly (2020)

Discipline: Marketing
Faculty: Marketing
Expertise: Marketing practices for the nonprofit sector

Bio

Etienne Denis is an Assistant Professor at the EDHEC Business School since 2018. Between 2014 and 2018 he was a teaching assistant at the Louvain School of Management, in Belgium, where he completed his doctoral dissertation on role of self-interest in the adoption of prosocial behaviors. His current interests are in consumer research, nonprofit marketing and prosocial behaviors.

Publications of Etienne Denis

14.12.2025 - EDHEC publication

Comment transformer l’aura des stars en multiplicatrice de dons

Etienne Denis, Thomas Leclercq, Steven Hoornaert
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EDHEC VOX, December 2025

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07.07.2025 - EDHEC publication

Conservateur ou progressiste : quel type de donateur êtes-vous ?

Etienne Denis, Thomas Leclercq, Steven Hoornaert
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EDHEC VOX, July 2025

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30.11.2023 - Article in a peer reviewed journal

Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations

Leclercq Thomas, Etienne Denis, Hoornaert Steven
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Journal of Marketing Management, Volume 40, November 2023, Pages 102 - 128

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22.05.2022 - Article in a peer reviewed journal

Tell me why or tell me to whom: Framing charitable solicitations based on political orientation

Etienne Denis, Leclercq Thomas, Ritondo Rafael
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Recherche et Application en Marketing, February 2022, Pages 1 - 55

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13.03.2020 - Article in a peer reviewed journal

When Public Recognition Inhibits Prosocial Behavior: The Case of Charitable Giving

Etienne Denis, Warlop Luk
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Nonprofit and Voluntary Sector Quarterly, Volume 49, September 2020, Pages 951 - 968

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